Introduction
The phrases themselves make it clear that Google Display advertising is not limited to web pages; they can also be found on apps and movies. The Google advertising help site defines the Google Display Network when we search for it: “A group of more than 2 million websites, videos, and apps where your ads can appear.” And when we discuss videos on the Display Network, we inevitably refer to YouTube videos. So, Where Can AdWords Display Ads Appear on YouTube? Let’s check!
Choosing a target for YouTube display ads
Locate the “Content” option when choosing your targeting when building a new YouTube ad group. You can select the specific locations where you want your advertising to appear here. Keywords, subjects, and placements are all options you have when it comes to focusing your targeting in the content section.
You have a few options for narrowing your search for potential YouTube placements after choosing “Placements.” The first choice would be to choose “YouTube Channels.” After that, you can use the search field to look for certain YouTube channels or channels recommended to you based on the keywords you entered. You will get a second choice for choosing YouTube placements that is fairly similar to the first.
But you’ll also choose “YouTube Videos” instead of “YouTube Channels.” After that, you can use the same search option to either hunt for specific videos by their titles or use keywords to find any videos connected to the keyword you entered. Entering a specific video ID is the final available option.
You must visit the video watch page of the video where you want your display ad to appear to find the video ID.
The placements of YouTube display ads could be more precise
The important thing about placement targeting on Youtube display ads (whether done via the Google Display Network or when you run video ads in Google Ads) is that it might not always be as precise as you may believe. You can see some fine print that Google has provided as a warning if you look at the image below. To focus your targeting, add specific places. Your advertisements may also appear on an equivalent app if your target website has one.
It means that if you add additional targeting layers to your ad group, such as subjects, keywords, audiences, etc., and you’re not qualified to appear on the YouTube placements you selected (perhaps due to fierce competition), your display advertisements may appear in a variety of unexpected alternative placements.
It means that if you add additional targeting layers to your ad group, such as subjects, keywords, audiences, etc., and you’re not qualified to appear on the YouTube placements you selected (perhaps due to fierce competition), your display advertisements may appear in a variety of unexpected alternative placements.
Making display advertising for YouTube
Before launching your new ad groups, ensure you are prepared with the two primary display ad forms. Your standard display advertisements will be the first choice. The Google description of this specific ad type reads, “Appears to the right of the feature video and above the video suggestions list. This advertisement may show up below some larger players. There are two different ad sizes available: 300*250 and 300*60. While the video is playing, overlay adverts will be displayed over it.
Following up on your YouTube display advertising
It is crucial to keep an eye on your placement data regardless of whether you are manually choosing particular YouTube placements or utilizing audience targeting to reach people. You can find out which placements you want to exclude from your campaigns using this part of Google Ads (and you can do it with ease now that Google Ads dynamic exclusion lists are available). If your original targeting covers more managed placements than you anticipated, you can also discover new placements to try and target.
Value assessment of your YouTube display advertising
This similarity needs to be banished from the minds of the audience. Yes, your Display Network advertising can convert, and achieving that objective is something we should all aim toward. However, we must recognise that the Search Network and the
Display Network have different user intents.
Make sure your YouTube display advertising is configured properly.
The second-largest search engine in the world, behind Google.com, is YouTube. On YouTube, your target audience is. And even if you don’t have video assets to use for advertising, advertisers still have the chance to reach an interested audience. Try out some managed YouTube placements to spread the word to viewers devoted to particular YouTube channels or videos. Then, look over the Google advertising columns to provide a more comprehensive picture than just the last-click conversions from your display advertising. You can tailor your YouTube display ad campaigns for greater performance when you keep an eye on the larger picture.
What is display advertising on YouTube?
Businesses can use sponsored graphic ads next to the platform’s video player in YouTube display advertising to boost important performance metrics. You need to understand how they fit into the YouTube advertising system to appreciate their job’s significance fully.
Why is YouTube?
Nearly rhetorical, this query. The reason behind YouTube? In the first place, it’s a network built around the most engaging material on the web: video. That adds up to more time than the typical American worker works in a week. It is unsurprising that by 2019, internet video is predicted to account for 80% of traffic. YouTube is still the social network driving the video revolution, with hundreds of hours of material posted every minute and billions of views daily. Second, YouTube depends on UGC, or user-generated content, videos made by real platform users, to expand. This kind of content has been found to move people unlike any other, which is what
YouTube relies on to grow
Finally, YouTube is a platform that accommodates user preferences for media consumption. The majority of the network’s videos are watched on mobile devices, approximately 70% of them. And the majority of web traffic nowadays is generated by mobile devices.