How to Pay for YouTube Ads?

Payment & Billing Pages for Your Google Ads

Your one-stop shop for handling your billing and paying for your advertising expenses is the Billing & Payments pages under the tools icon Google Ads. All of your crucial billing and payment information is summarised on these pages in an easy-to-understand manner with straightforward navigation, filtering options, and easy-to-see summaries. So, How to Pay for YouTube Ads?

You can take the following actions, for example:


Pay your bill-
You’ll arrive at your Summary page, where you may click the Make a payment button to pay for Google Ads after clicking the tools icon, Google Ads, and Billing summary. If you have a promotional code, click Manage.


View a list of every transaction you’ve ever made-
Click Transactions to view your account’s previous payments, credits, adjustments, and fees. This data is available for sorting, filtering, printing, or creating a spreadsheet. You can view your previous invoices and payments by modifying the period.


Modify the way you pay-
By selecting Payment Methods. You can provide a backup credit card or add a payment method to cover your expenses.


Check out your profile’s settings-
Click Settings to view your billing address, the ID number for your payment profile, and other contact details. You can enter coupon codes here at the bottom of the website under Manage promotional coupons.


Advertisements on YouTube

According to Alexa’s list of India’s top websites, YouTube is among the top three sites (third place behind and It has already connected with 80% of Indians who use the internet, with a monthly user base of 265 million. Therefore, the chance for marketers to reach their target audience with Youtube advertising in India is very good.


Cost of YouTube Ads

Let’s first learn how YouTube advertising is computed before we can comprehend how much they cost. Cost Per View (CPV), Cost Per Click (CPC), and Cost Per Day (CPD) are the three pricing models that YouTube uses to determine the price of its advertisements.

Cost Per View (CPV):
Cost per view is typically acceptable for YouTube video advertisements. It means that the cost of YouTube advertisements is applied each time a user watches a video on the site, and advertisers must pay a sum equivalent to the cost per view (CPV).

Cost Per Click (CPC):
Cost per click primarily pertains to banner adverts on YouTube. The advertiser is responsible for covering the cost of each click on the banner advertising on YouTube.

Cost Per Day (CPD):
YouTube masthead is subject to a cost per day charge assessed daily.

While CPV and CPC apply to Youtube advertising options provided to specific devices or accounts, CPD applies to Youtube advertising options that are constant across all audiences, i.e., everyone visiting Youtube could see the Youtube masthead. It has a set price for Youtube advertising.

The following query might be, “How much do YouTube ads cost for all of the above-discussed Youtube advertising options?” Most YouTube advertising alternatives, except for the masthead, do not have a set price for their advertisements. Bidding determines where advertisements will appear, just like Google ads. So, the final cost of Youtube advertisements for all of these possibilities depends on factors like ad quality, market competition, and inventory.

Advertisers can use the Google Ads Platform to run Youtube ads or employ India’s top Youtube advertising firm. The typical cost of a YouTube ad for a video is Re 0.03 per watch. The cost of a Youtube banner ad is approximately Rs 5 per click, while the cost of a masthead ad is Rs 25 lakh every day. The price of this YouTube advertising was changed on June 20, 2022, and it may be updated again. Please go to the individual card at the top of the page for the most recent cost of YouTube advertisements.


How does YouTube function?

Youtube ads come in various forms but may be split into Skippable and Non-skippable Ads.


No-skip advertisements
These 15 to 20-second commercials are played before the videos. These ads are purchased by advertisers on a CPM basis. Although they can’t be skipped, bumper advertising lasts only six seconds. On a CPM basis, advertisers pay for these adverts. You can use these advertisements alone or with larger, non-skippable advertisements.


Ads that can be skipped
True View Ads are another name for skippable ads. Usually, these can be skipped after 5 seconds. In-stream or Discovery adverts are the two options for how these Youtube adverts appear. Only if an ad is watched for at least 30 seconds or the entire video (for videos shorter than 30 seconds) must the advertiser make payment.


YouTube Discovery Ads

These advertisements show up as overlays on videos, on the homepage, in related videos, and search results. There is no maximum length for these videos.

The following are some other Youtube advertising alternatives in addition to the ones already mentioned:


Display advertising:
These are banner advertisements that are visible to the public and are placed above suggested YouTube videos on the YouTube page. Most YouTube overlay advertising takes the form of text or banner display ads that appear at the bottom of the currently playing video.


Masthead Video:
This is a premium category of YouTube advertisement paid for daily. On the Home Page top, there is a video for the masthead.


Who should use YouTube to advertise?

  • Brands attempting to connect with a digital-only audience.
  • Newly established companies attempting to increase brand recognition
  • Brands seeking to increase the scale of their offline advertising initiatives

Youtube is a popular platform for streaming videos used by billions of people worldwide. It offers a variety of content and lets users create their channels to contribute videos. Based on its algorithms, Youtube may tailor material. Youtube Ads, one of the top video-sharing sites, can assist businesses in increasing visibility and provide quantifiable results that best meet your advertising objectives by reaching a large audience. Pick search terms related to a YouTube channel or video your target audience might be interested in. You can use negative keywords to limit the videos with adverts to those pertinent to you.

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