Last Updated on January 20, 2023
Shorts will be eligible for revenue sharing on advertising that is seen in between videos in the Shorts Feed for current YouTube Partner Programme creators. The good news is that you are already qualified to activate Shorts monetization if you are a member of the YouTube Partner Programme. We’ve opened a new path to partnership for Shorts creators with 1,000 subscribers and 10M eligible Shorts views over the past 90 days if you’re still on your way. The YouTube Partner Program will make new and seasoned producers eligible for income sharing on ads seen between Shorts in the Shorts Feed. The combined monthly earnings from these advertisements will be used to compensate the writers of the Shorts and to assist with the expense of music licensing. Whether or not they use music in their Shorts, they will keep 45% of the earnings from the total sum allotted to creators. Based on how many people view each creator’s Short, the revenue will be divided among them. The new YouTube Shorts monetization strategy will go into effect on February 1st and will see revenue from adverts shown between Shorts clips split among qualified producers in the app.
The new revenue share program from YouTube, which was first introduced in September of last year, has the potential to alter how all platforms monetize short-form video content. Short videos create a new difficulty for effective monetization because you cannot immediately monetize them with pre- or mid-roll advertising like typical video uploads. In-stream commerce now accounts for the majority of TikTok’s income in China. Still, because it has not gained much traction in western markets, other monetization methods must be developed in order to retain the top producers from contributing to each app.
In order to keep a path to monetization for creators in their applications, most social apps have switched to creator funds. However, this is not a sustainable process, and the design of such systems also results in payments declining as more artists try to access that pool of cash. It may be the best course of action, and if YouTube can offer more money and a fair, transparent system for paying short-form creators, it may be a significant win for it and improve its appeal to top rising creators, who may then shun TikTok.
Additionally, the fact that TikTok is coming under increased scrutiny for its ties to the CCP, which could yet result in a ban in the US, may ultimately help YouTube prevail in the short-form video market. As a result, the payouts will increase in line with the growth of the Shorts, and the funding is unrestricted, unlike creator funds.
Perhaps it will, perhaps it won’t, but YouTube has stated that it anticipates rewards to be higher than what creators are now receiving through the Creator Fund procedure.
Suppose they have more than 1,000 subscribers and 10 million Shorts views over the last 90 days. In that case, creators will be eligible to apply for a share of the revenue generated by the service’s advertising. As soon as you meet those criteria, YouTube will give you the option to join the program, with the full funding being shared according to performance.
Indeed, obtaining a YouTube Shorts bonus isn’t always simple. For the monthly prize, thousands of creators compete, and the majority of them have Shorts with millions of views.
If you are chosen, YouTube will get in touch with you during the first week of the next month, and you’ll have until the 25th of that month to make a claim for your bonus. Creators must first accept the YouTube Partner Program before they may profit from Shorts monetization.
YouTube is proposing new qualifying requirements in order to attract more creators who are interested in creating Shorts to the Partner Program.
Beginning in early 2023, creators who reach the requirements of 1,000 subscribers and 10M Shorts views within a 90-day period are eligible to apply to the YouTube Partner Program.
With this adjustment, producers will be able to join the Partner Program even if they don’t release long-form videos. When this adjustment is implemented, YouTube will maintain its current requirements, which are 1,000 subscribers and 4,000 view hours. Obtain a sponsorship or brand contract. The most thrilling approach is the last one. You can generate income only from YouTube Shorts rather than relying on long-form videos.