YouTube as a platform does not need any introduction. Many popular YouTube content creators or YouTubers are recognized as celebrities. They have millions of fans who love and support them. Such fame and admiration from thousands and millions worldwide are enticing enough for anyone to want to become a YouTuber. However, have you ever wondered how to earn money from YouTube in India? Or maybe you want to become a YouTuber but don’t know much about how things work on the platform. If so, then this blog will tell you all about it.
How to Earn Money from YouTube in India?
Monetization
Monetization is when YouTubers earn money by placing ads on their videos. Once you have a decent number of subscribers and viewers on your channel, YouTube will play ads on your content. And you will make money from those ads as a YouTuber.
Let’s try to understand it this way. When companies need to market their product, they make exciting ads to attract potential consumers. These companies will then pay YouTube to play their ads on the platform. Then, YouTube will pick certain content depending on various factors to play the ads. The advertisers pay a handsome amount for these ads, and YouTube will share that amount with the YouTubers as a commission.
Monetization Criteria
You will need to monetize your channel to play ads on your videos first. For that, your track must meet the following requirements.
- Your channel must have at least 1000 subscribers.
- You must have over or at least 4000 viewing hours on your channel for the past 12 months.
- You must have 10,000 views on your channel.
- Make sure your channel is verified correctly.
- And be sure not to violate any YouTube terms and conditions. Read the community guidelines carefully and be respectful.
YouTube plays ads based on two things. The first is viewer-related ads. The ads a viewer comes across depend on their interests and search engine topics. And the second is niche-related or contextual ads. It is when YouTube creates content on a particular niche topic. For example, you will see many food service ads on content or channels related to food. Or, you might see ads from fashion brands and shopping apps when watching a YouTuber who creates content related to fashion and lifestyle, etc.
Merchandise
You can launch your product related to your channel niche when you have enough subscribers and fans. You can sell t-shirts, caps, jackets, mugs, hoodies, posters, etc., with your channel name, logo, or a collective term for your fans. The best thing about this is that you don’t have to have a monetized channel. Also, you can engage with your subscribers and increase audience participation. Moreover, it can also help your channel grow. Making money on YouTube by selling personalized items is called ‘merch.’ The term ‘merch’ is short for merchandise.
Many businesses open their own YouTube channel to market their product. It helps companies to gather a target audience and potential customers for their brand. Not only that, but this also allows them to establish their brand in front of a big audience. It is an excellent opportunity for small businesses to make their mark and create a space for themselves.
Sponsors
Wondering what sponsorship is? Nowadays, brands often hire content creators from different platforms to advertise their brands. It gives them exposure and helps them to attract potential consumers. In exchange, the company offers an outstanding payment to the creator. From the brand’s point of view, this can be called influencer marketing.
You can negotiate the price before signing a contract when you get a sponsorship offer. Moreover, the brand might want you to use certain words and phrases while promoting specific details that you must not reveal to your audience. It would be best if you devised creative ideas to introduce the brand cleverly. So that it naturally flows with the whole content.
Affiliate Links
Affiliate links are yet another way to earn money from YouTube. In this, you make a video about a particular topic and recommend your viewers products related to your matter that they can buy. And share product links in your description box. The said link is usually an online shopping app or other online business. So, every time a viewer clicks on the link you provided and makes a purchase, you will earn a commission from the sale. Moreover, the viewers also receive a discount. Unboxing or product review videos are an excellent way to introduce affiliate links to your audience.
A few things that you should keep in mind are. First, make sure to include a disclosure. So that your viewers know it’s an affiliate link and you will earn a commission from their purchase. The second is to be mind full of what kind of product you recommend to your audience.
Crowdfunding
Crowdfunding is when YouTubers ask their viewers to support their channel by donating a small amount from their wallets. It is usually an excellent way to grow your channel and online community.
Advertising revenue
You can make money through display, overlay, and video ads. But your content should meet the advertiser-friendly content guidelines by YouTube.
YT Shorts benefit
Shorts on YouTube is the best way to gain more viewers. Also, you can get a shorts bonus from YouTube if you follow its criteria for the same.
Others
Many popular YouTubers make money even outside of YouTube. For example, talk shows, writing books about their YouTube journey, acting, giving college lectures, attending or organizing events, hosting shows, etc.
Perks of making money from YouTube
Now that you know how to earn money from YouTube in India. Here are some other perks of being a YouTube content creator that you might find interesting.
Your YouTube earnings are a passive source of income. It means you don’t have to put daily active effort into your work. As such, once you put effort into making your content and uploading it, you can make money even when you are asleep. Unlike your regular 9 to 5 job, you can work whenever you want and take a break when you want to. Moreover, there is no limit to how much money you can make as a YouTube content creator.
In a nutshell
There are plenty of ways to earn money from YouTube. So, right from selling your merch to offering memberships & multiple other ways mentioned above helps your channel be popular and lets you earn a good amount from YouTube. Creating high-quality & sponsored content, increasing your audience base, and joining YPP is among the effective ways to make money on YouTube. Hence, follow the right tactics to grow your channel and earn from your YouTube videos in no time.