YouTube as a platform does not need any introduction. Many popular YouTube content creators or YouTubers are recognized as celebrities. They have millions of fans who love and support them. Such fame and admiration from thousands and millions of people worldwide are enticing enough for anyone to want to become a YouTuber. However, have you ever wondered how to earn money from YouTube in India? Or maybe you want to become a YouTuber as well but don’t know much about how things work on the platform. If so, then this blog will tell you all about it.
How to Earn Money from YouTube in India?
Monetization is when YouTubers earn money by placing ads on their videos. Meaning once you have a decent number of subscribers and viewers on your channel, YouTube will play ads on your content. And, you will make money from those ads as a YouTuber.
Let’s try to understand it this way. When companies need to market their product, they make exciting ads to attract potential consumers. These companies will then pay YouTube to play their ads on the platform. Then, YouTube will pick certain content depending on various factors to play the ads. The advertisers pay a handsome amount for these ads, and YouTube will share that amount with the YouTubers as commission.
To play ads on your videos, you will need to monetize your channel first. For that, your track must meet the following requirements.
- Your channel must have at least 1000 subscribers.
- You must have over or at least 4000 viewing hours on your channel for the past 12 months.
- You must have 10,000 views on your channel.
- Make sure your channel is verified correctly.
- And, be sure not to violate any YouTube terms and conditions. Read the community guidelines carefully and be respectful.
YouTube plays ads based on two things. The first is viewer-related ads. The ads a viewer comes across depend on their interests and search engine topics. And the second is niche-related or contextual ads. It is when YouTube creates content on a particular niche topic. For example, you will see many food service ads on content or channels related to food. Or, you might come across ads from fashion brands and shopping apps when you are watching a YouTuber who creates content related to fashion and lifestyle, etc.
When you have enough subscribers and fans, you can launch your product related to your channel niche. You can sell t-shirts, caps, jackets, mugs, hoodies, posters, etc., with your channel name or logo or a collective term for your fans. The best thing about this is that you don’t have to have a monetized channel for this. Also, you can engage with your subscribers and increase audience participation. Moreover, it can also help your channel grow. Making money on YouTube by selling your personalized items is called ‘merch.’ The term ‘merch’ is short for merchandise.
Many businesses open their own YouTube channel to market their product. It helps the companies to gather a target audience and potential customers for their brand. Not only that, but this also allows them to establish their brand in front of a big audience. It is an excellent opportunity for small businesses to make their mark and create a space for themselves.
Wondering what sponsorship is? Nowadays, brands often hire content creators from different platforms to advertise their brands. It gives them exposure and helps them to attract potential consumers. In exchange, the company offers an outstanding payment to the creator. From the brand’s point of view, this can be called influencer marketing.
You can negotiate the price before signing a contract when you get a sponsorship offer. Moreover, the brand might want you to use certain words and phrases while promoting specific details that you must not reveal to your audience. For this, you must come up with creative ideas to cleverly introduce the brand. So that it naturally flows with the whole content.
Affiliate links are yet another way to earn money from YouTube. In this, you make a video about a particular topic and recommend your viewers products related to your matter that they can buy. And share product links on your description box. The said link is usually an online shopping app or other online business. So, every time a viewer clicks on the link you provided and makes a purchase, you will earn a commission from the sale. Moreover, the viewers also receive a discount. Unboxing or product review videos are an excellent way to introduce affiliate links to your audience.
A few things that you should keep in mind are. First, make sure to include a disclosure. So that your viewers know it’s an affiliate link and you will earn a commission from their purchase. The second is to be mind full of what kind of product you recommend to your audience.
Crowdfunding is when YouTubers ask their viewers to support their channel by donating a small amount from their wallets. It is usually an excellent way to grow your channel and online community.
Many popular YouTubers make money even outside of YouTube. For example, talk shows, writing books about their YouTube journey, acting, giving lectures in colleges, attending or organizing events, hosting shows, etc.
Perks of Making Money from YouTube
Now that you know how to earn money from YouTube in India. Here are some other perks of being a YouTube content creator that you might find interesting.
Your YouTube earning is a passive source of income. It means you don’t have to put daily active effort into your work. As such, once you put effort into making your content and upload it, you can make money from it even when you are asleep. Unlike your regular 9 to 5 job, you can work whenever you want and take a break when you want to. Moreover, there is absolutely no limit to how much money you can make as a YouTube content creator.