Want to see that recipe for homemade cake? Or cute little puppies taking their first baths? Or a tutorial on how to wrap that Saree like a pro…? The most obvious solution to all these questions is, YouTube! Our very own Agony Aunt in a disguise.
In this mushrooming era of technology and plenty of options to choose from, YouTube happens to be the most popular online video-sharing platform, with millions of people across the globe enjoying its content Every Single Day!
So, what makes it so special or “popular” among users? Well, of course, it’s the consumers of the online content who are commonly known as the Users or Subscribers. The very basic difference between the two is the choices they make by controlling the type of content they would like to consume. Yep, you guessed that right, these “Users” turn into “Subscribers” when they make an active choice of remaining up to date with the latest content by their favourite YouTube channels in the near future…
These subscribers are the Online Fans who display their love in the form of Likes, encouraging comments or sharing your content on other social media platforms. In a way, they end up doing your work i.e. promoting your channel. So, not only they follow you but also review your online content and spread the word on your behalf. Now, isn’t that a cool package deal? These guys hold mighty power, and they know it. Even the power to make or break someone. With such a huge influence, they also decide the content which will become trending or the talk of the town! Like they did during the PewDiePie vs. T-Series challenge where the former party lost to the latter in the number of followers both received, with T-Series reaching a whopping 139 million subscribers, hence proving that our dear Subscribers are the real Game Changers!
Owing to the impact that these live audiences have on the analytics, YouTube has introduced several features over the years. The very ability to subscribe to users was included as a feature in October 2005. Keeping these loyal consumer base in mind, a decade later in October 2015, YouTube came up with their program for content providers called YouTube Red (later re-launched as YouTube Premium) which is a subscription-based service where you get to stream all content without ad interruptions, along with access to premium original series and movies produced by YouTube stars. Moreover, you also get to enjoy the special feature of playing videos in the background on your mobile devices; the absence of which made us complain about it all the time!
In addition to including adults, this widely known online platform also opened the doors of its experience to young audiences in the form of a new app launched by the name of YouTube Kids; which allows a user-friendly and safe streaming environment for the young curious minds, who are also a part of the huge subscriber community.
Among other things, ample engagement of subscribers compelled YouTube to provide its users with other fascinating features too like the online gaming option, the subscription service “Music Key” with ad-free streaming of music, and the ability to report and get the inappropriate content (against the community guidelines) removed. Furthermore, the community post feature gets automatically activated for a content creator, as their channel gains a certain number of subscribers.
The long and the short of it is that it’s the subscribers that decide the fate of a channel and the amount of popularity it will gain. Most popular trends of recent years like the Ice Bucket Challenge,
In My Feelings Dance Challenge, Floor is Lava challenge, and many more such things got popular through constant sharing of the content by the subscribers. Buy Subscribers on Youtube India have become an actual thing. But in the end, it all comes down to what these subscribers want and the very future of this platform depends upon them.