When building your Instagram presence, it’s key to encourage followers to engage with your page. Sometimes, saying “follow this page” can sound too direct or generic. Instead, you can use creative quotes and phrases that inspire and motivate your audience to follow your page.
This article will explore various ways to craft compelling calls to action and provide a few examples to help you boost engagement on Instagram.
Why is Encouraging Followers Important?
Building a strong follower base on Instagram takes time and effort, but it’s essential for growing your influence and reaching a larger audience. Encouraging people to follow your page is one of the most direct ways to expand your community. However, asking people to follow you can be uninspired or even pushy. Using creative and clever phrases can help your followers feel more connected to your content, encouraging them to stay engaged.
Instead of directly asking people to follow your page, consider using clever, catchy phrases that resonate with your audience. These can be engaging and motivating, leading to more followers.
Inspire with Action-Oriented Phrases
Action-oriented language sparks curiosity and excitement, encouraging followers to stay engaged with your content.
Create a Sense of Exclusivity
People love to feel like they’re part of an exclusive group or community. Using language that makes your followers feel special will encourage them to follow your page. Words like “exclusive,” “VIP,” or “inner circle” can be used to make your Instagram page feel more like an exclusive club that they want to join.
Make It Fun with Puns or Rhymes
Puns or rhymes can make your call to action stand out if you want to be lighthearted and playful. Adding humor to your captions or posts encourages users to follow your page in a fun, engaging way. You can incorporate humor in your wording so it’s memorable and shareable.
“Follow our page—it’s all the rage!”
Make Your Followers Feel Like Part of a Movement
If your content aligns with a cause or purpose, make your followers feel they’re supporting something bigger than just a page. This is especially effective for brands or content creators focused on social causes, entrepreneurship, or personal growth. By positioning your Instagram page as a movement, you encourage people to follow you because they believe in your mission.
Use FOMO (Fear of Missing Out)
FOMO is one of the most powerful tools for encouraging people to follow your Instagram page. If you create a sense of urgency or fear that they’ll miss out on something amazing, users will be more likely to follow you. Let your followers know they’ll miss something great if they don’t stay up-to-date with your content.
Show Value and Benefits
People are more likely to follow you if they understand the value they’ll gain from it. Whether you’re offering advice, tips, entertainment, or inspiration, clearly showing what they will gain by following you can make your call to action more effective.
Here’s how you could frame it: “Follow us for daily motivation and inspiration to crush your goals!” “Hit follow for expert tips and tricks you won’t want to miss!”
Keep It Short and Sweet
Sometimes, less is more. Keeping your call-to-action concise and to the point is often the most effective approach. A simple “Follow for more” or “Stay tuned, follow now” can be powerful when paired with engaging content. Short and sweet phrases leave no room for confusion, making it easy for your followers to know exactly what to do next.
You can try: “Follow us for endless creativity!” “Want more? Hit follow!”
Instagram Stories are an excellent way to interact with your followers and boost engagement. You can encourage people to follow your page using creative methods in your stories.
Use a Call-to-Action Sticker
Instagram provides a Call-to-Action sticker that you can include in your stories. This feature allows you to add a direct “Follow” button to your story, encouraging viewers to follow you right from your story. Additionally, you can add a custom text overlay such as “Follow for more inspiration” or “Don’t miss out, hit follow now!”
Create Polls and Quizzes
Adding polls or quizzes to your Instagram Stories engages your audience and creates an interactive experience. Once the survey or quiz ends, you can remind viewers to follow your page to stay updated on similar content.
Use Animated Text or GIFs
Animated text or GIFs can grab attention quickly and make your story more engaging. Use them to highlight why people should follow you or what they’ll get by hitting the follow button. For instance, you could use an animated “Follow” button with an arrow pointing to your profile.
Timing and Placement of Your Call-to-Action
Timing and placement are key to maximizing the effectiveness of your “Follow This Page” message. Avoid overwhelming your followers with many calls to action in a single post or story. Instead, strategically place them when your audience is most engaged, or your content is most impactful.
- In feed posts, try to include a follow-up suggestion after sharing a compelling image, video, or story that’s likely to grab attention.
- Consider placing a call-to-action at the end of your story sequence in Instagram Stories after your audience has consumed all the content you’ve shared.