On Instagram, a hashtag is a word or phrase preceded by the pound sign (#) used to categorise and organise content. When users add a hashtag to their post, it’s included in the larger pool of posts with the same hashtag, making it easier for others to find and discover related content. Hashtags help increase visibility, reach, and engagement on the platform by connecting users interested in similar topics or themes. They also serve as a powerful tool for businesses and individuals to build their brands, promote campaigns, and connect with target audiences.
On Instagram, hashtags are used to categorise content and make it discoverable. Here are various types of hashtags people commonly use:
- General/Popular Hashtags:
These are widely used hashtags like #instagood, #photooftheday, #love, #tbt (throwback Thursday), and #picoftheday. They cover broad themes and are popular across different types of posts.
- Trending Hashtags:
These are hashtags that are currently popular or trending. They might relate to current events, holidays, or viral topics, for instance, during events like the Super Bowl or holidays like #Christmas or # New Year, specific hashtag trends.
- Branded Hashtags:
These are unique to brands and are used to promote campaigns, contests, or specific products/services. For example, Nike might use #JustDoIt for a campaign-specific hashtag like #NikeRunningChallenge.
- Community Hashtags:
These cater to specific communities or niches. For instance, #Foodie or #Travelgram for food and travel enthusiasts, respectively.
- Location-Based Hashtags:
These are related to specific places or locations. For example, #NYC or #London. They can help users find content specific to a particular area.
- Event Hashtags:
Used for events like conferences, festivals, weddings, or meetups. For instance, #SXSW for the South by Southwest festival or #Wedding2024 for a wedding happening in 2024.
- Campaign-specific Hashtags:
Used for specific marketing or awareness campaigns. For instance, #SaveTheBees is for an environmental campaign, and #BreastCancerAwareness is for health-related campaigns.
Remember, the effectiveness of hashtags depends on their relevance, timing, and audience engagement. Using a mix of these types can help maximise the visibility of your posts to the intended audience.
How To Get More likes On Instagram Hashtags?
Knowing how to use hashtags is only half the battle; understanding how to choose the right ones is what drives engagement. One way to find effective hashtags is by conducting a competitor analysis. Look at the hashtags your competitors or similar accounts are using. This can help you uncover popular and relevant keywords in your niche.
Another method is to use Instagram’s native search functionality. Start typing a keyword related to your content in Instagram’s search bar, and it’ll suggest related hashtags. The number of posts for each hashtag is also displayed, giving you an idea of its popularity. Keep in mind that a very high number of posts might mean your content gets lost in the flood, while a very low number might need more users searching for it.
Consider using a mix of highly popular hashtags and those with fewer posts. This can help you reach a broad audience while also targeting a smaller, more niche group that might be more engaged with your specific content. Furthermore, remember to switch up your hashtags from post to post to reach different segments of your audience and keep your content fresh.
Finally, take into account the power of using branded or campaign-specific hashtags. Creating a unique hashtag for your brand or campaign can help increase visibility and engagement. Plus, it encourages your followers to use it on their posts, further increasing your reach.
Remember, hashtags are a tool to connect with your audience and expand your reach on Instagram. By using them strategically, you can enhance your Instagram engagement and grow your online presence. So, next time you post on Instagram, remember to include relevant and well-researched hashtags to make your content more discoverable. KBonus tip: Don’t overdo it with the hashtags – stick to around 10-15 per post to avoid looking spammy. Also, remember to use a mix of popular and niche hashtags for maximum impact.
How To Improve Instagram Hashtags?
Improving the effectiveness of your Instagram hashtags involves strategic selection and usage. Here are some tips to help you optimise your Instagram hashtags:
- Be Specific and Relevant:
Use hashtags that are directly related to the content you are posting. Specific and relevant hashtags increase the chances of reaching the right audience.
- Research Trending Hashtags:
Stay updated on trending hashtags within your niche. You can explore trending topics on Instagram or use tools like Instagram’s search feature to discover popular hashtags.
- Use a Mix of Popular and Niche Hashtags:
While popular hashtags can expose your content to a larger audience, niche hashtags can connect you with a more targeted and engaged audience. Find a balance between both types.
- Create Your Branded Hashtag:
Develop a unique and memorable branded hashtag for your business or personal brand. Encourage your followers to use it when sharing content related to your brand.
- Research Your Competitors:
Check out the hashtags your competitors are using, especially those who are successful in your niche. This can give you insights into effective hashtag strategies.
- Vary Your Hashtags:
Don’t use the same set of hashtags for every post. Vary your hashtags to reach different segments of your audience and avoid looking spammy to Instagram’s algorithms.
- Use Location-Based Hashtags:
Include location-based hashtags to target local audiences if your content is relevant to a specific location or community.
- Check Hashtag Popularity:
Consider the popularity of a hashtag before using it. Extremely popular hashtags may have a lot of competition, making it harder for your content to stand out. Mix in some less competitive, but still relevant, hashtags.
- Limit the Number of Hashtags:
While Instagram allows up to 30 hashtags per post, it’s often more effective to use a moderate number (around 5-15) of highly relevant and well-researched hashtags. Quality matters more than quantity.
- Monitor and Analyze Performance:
Regularly review the performance of your posts using Instagram Insights. Identify which hashtags are generating the most engagement and adjust your strategy accordingly.
- Engage with Hashtags:
Explore and engage with content using the hashtags you’re interested in. Like and comment on posts from others in your community to increase visibility and build relationships.
Remember, Instagram’s algorithm can change, so it’s essential to stay informed about updates and adapt your hashtag strategy accordingly. Additionally, monitor your analytics to understand what works best for your specific audience and adjust your approach accordingly.