YouTube Shorts

How to Write a YouTube Shorts Description?

Learn effective strategies to write enticing YouTube short descriptions that can attract viewers and boost your video engagement.

Writing an effective YouTube Shorts description involves clear communication, strategic keyword use, and a compelling call to action. It serves as a preview of your content, enticing potential viewers to click and watch your video.

An effective description provides relevant information about your video, including the topic, purpose, and content. It should incorporate keywords associated with your video’s theme for SEO purposes. Lastly, it should encourage viewers to engage with your content, such as liking, sharing, or subscribing. This guide will provide you with strategies and tips to optimize your YouTube Shorts descriptions for viewer attraction and engagement.


How to Write a YouTube Shorts Description?

Here are some tips on how to write a YouTube Shorts Description:

  • Start with a Hook
  1. Start with a bang:
    The first line or two should be your strongest, funniest, or most intriguing. Think of it as a mini-headline that compels viewers to stop and watch.
  2. Ask a question:
    Curiosity is a powerful tool. Pose a question related to your video’s content that viewers will want the answer to.
  3. Use humor:
    If your video is comedic, make your description playful and witty. A chuckle can be all it takes to snag someone’s attention.
  • Include Keywords
    Use relevant keywords that people might search for to find your video. But don’t keyword stuff! Sprinkle them naturally throughout your description. Include hashtags that are specific to your video and niche. This can help people discover your content.
  • Provide a Brief Summary
    Remember, you only have 100 characters to show up before viewers have to click “show more.” Use short, impactful sentences and avoid jargon. Get to the point quickly. Briefly explain what your video is about and why viewers should watch it.
  • Call-to-Action (CTA)
    Tell viewers what you want them to do next. Subscribe to your channel. Like the video? Visit your website? Make it clear and easy for them to take the next step.
  • Use Emojis
    Emojis can add a playful touch to your description and make it visually appealing. However, use them sparingly and make sure they are relevant to your content.
  • Mention Hashtags
    Add relevant hashtags to increase the discoverability of your video. Choose popular and specific hashtags related to your content.


Promote Your Channel or Other Videos

If applicable, mention your other videos or invite viewers to explore your channel for more content. This can help with viewer retention.

  • Include Timestamps (if applicable):
    If your video covers multiple topics or has different segments, include timestamps in the description. Viewers can then jump to specific sections easily.
  • Update as Needed:
    If there are any updates or changes related to the video, such as additional information or corrections, make sure to update the description accordingly.
  • Tease Curiosity:
    Spark curiosity with a teaser or question in your description. Make viewers want to watch to find the answer or see what happens.
  • Highlight Benefits:
    Communicate what viewers will gain or learn from watching your Shorts. What’s the value they’ll get in a short amount of time?
  • Share Fun Facts:
    If your Shorts video is educational or informative, consider adding a fun fact related to the topic in your description. It adds a bit of trivia and interest.
  • Create a Story:
    Craft a brief narrative or story in your description. This can make the Shorts video more engaging and encourage viewers to watch to see how the story unfolds.
  • Use Power Words:
    Incorporate powerful and descriptive words that evoke emotion or excitement. For example, “Discover the amazing world of [topic] in just 60 seconds!”
  • Express Personality:
    Let your personality shine through in the description. Use a conversational tone that aligns with your brand or personal style.
  • Encourage Interaction:
    Encourage viewers to share their thoughts, experiences, or opinions in the comments. Prompting interaction can boost engagement.
  • Create a Series:
    If your Shorts video is part of a series, mention it in the description and link to other videos in the series. This can help build anticipation for future content.
  • Incorporate Humor:
    If your video is funny or lighthearted, let that come across in the description. Use humor to entice viewers to watch and have a good time.
  • Ask a Question:
    Pose a question related to the video content in the description. This can prompt viewers to engage in the comments section with their thoughts.
  • Highlight Visual Elements:
    If there are notable visual elements in your Shorts video (e.g., stunning visuals, animations), mention them in the description to pique interest.
  • Showcase Achievements:
    If your video celebrates a milestone, achievement, or special occasion, mention it in the description. It can create a sense of celebration and community.

For example
🚀 Dive into the world of [Your Topic] with this quick and fun #Shorts! 💫 Don’t forget to hit like 👍, share with your friends 📤, and subscribe for more bite-sized content! ⏰ Timestamps: [0:00] Intro [0:15] Main Topic [0:45] Outro. Explore more on our channel ➡️ [Your Channel Link] #Shorts #[Keyword1] #[Keyword2]

For a funny cat video: “My cat’s reaction to seeing a cucumber for the first time #catsoftiktok #funnycats.”
For a cooking tutorial: “One-pan pasta recipe that’s ready in 15 minutes! #easydinner #quickrecipes”
For a travel vlog: “The most breathtaking sunrise I’ve ever seen #travelgram #bali.”

  • Bonus tips:
  1. Use emojis to add personality and visual interest.
  2. Include timestamps if your video has different sections viewers might want to jump to.
  3. Add links to your other channels or social media.

Respond to comments and questions in the description section. This shows you’re engaged with your audience.

In conclusion, strategically crafting your YouTube Shorts description can significantly enhance your video’s visibility and engagement. By effectively utilizing keywords, hashtags, CTAs, humor, and powerful language, you can connect with your audience, promote your content, and create an interactive, vibrant community around your videos.