The Different Forms of YouTube Video Ads
On YouTube, you can invest in several different forms of important video commercials. The fundamental formats are described by Google here. We go into greater depth below:
- In-Feed Video Advertisements
- On the YouTube main page, search results pages, and related videos on YouTube video watch pages, in-feed video adverts are displayed. After a user clicks on the advertisement, a companion banner display ad will show up in a location on the right-hand column of the destination video page.
In-stream advertisements that can be skipped
On YouTube, the common sort of video advertisement is a skippable in-stream ad. Only when a user sees an ad for at least 30 seconds or until the end of the video—or if the viewer takes action, like clicking on a call-to-action—does the advertiser receive payment for that ad. According to YouTube, skippable advertisements must be between 12 seconds and 6 minutes long. Before someone watches the YouTube video they have chosen, they will see these advertisements play. After watching the advertisement for five seconds, viewers occasionally have the opportunity to skip it.
What Skippable In-Stream Advertisement Videos May Contain?
Skippable ad campaigns may contain videos containing actors, dialogue, and music obtained with consent or thought to be royalty-free. However, it’s better to refrain from airing a typical promotional advertisement. Because these films can be skipped, you need to give your audience a reason to stick around, and historically, product plugs earn fewer views than you might anticipate.
In-Stream Ads That Cannot Be Skipped
There may be non-skippable advertisements before, during, or after the main video. They can last for between 15 and 20 seconds. Viewers of the ads will notice a five-second countdown on the desktop and yellow marks where the ads are located in the app.
What Can Be in Non-Skippable Videos?
You have the same control over the available content with non-skippable ads as skippable ads. The aspects that best portray your brand in 15 to 20 seconds may include people, dialogue, audio, and more. Since non-skippable advertising cannot be ignored, it is advisable to include a call-to-action (CTA) in these films to make the most of your viewer’s attention.
Ads on the bumper
The shortest kind of YouTube video ad you may choose from is a bumper ad. These brief bumper ads play before a viewer’s selected video, lasting only six seconds each. It must be completed. While bumper video advertisements can’t tell a compelling story in just six seconds, they are a great addition to longer video campaigns promoting special events or new product launches. Just make the most of the six seconds by including only the elements of your brand that you want your audience to remember.
Ads in the background
As seen in the example below, overlay adverts are banner advertisements that float at the bottom of the video. Using this advertisement to support your other in-stream video campaigns would be best. An effective technique to contact your target audience without being intrusive with product promotion is through banner ads.
How to Make Your YouTube Video Ads More Effective?
It’s a good first step to start a video ad campaign, but there are a few things you need to set up before paying for views. In this manner, you maximize your financial resources and achieve the best possible return on your investment.
Specify your metrics and objectives
There are four primary types of metrics you can track for each video while reviewing the results.
Impressions and Views
You may learn more about how many individuals watched the advertisement by looking at the “views” category and how the advertisement generated earned views. You can also observe how it raised views for other videos featuring your company.
The engagement metrics broken down by age, gender, household income, and parenting status can be tracked under this category.
If the message and creativity are engaging or entertaining enough for viewers to watch the advertisement, it may be shown by the view rate. Lowering your cost per view will raise your view-through rate (VTR).
You can determine if your ad generates leads and provides a strong return on investment for your brand by looking at conversion rates. You should choose a few objectives based on these metrics following the brand’s objectives and then formulate a strategy for improving creativity and experimenting with various targeting criteria.
Follow placements with poor results
Suppose you are running in-display advertisements that will show up throughout the Google Display Network. In that case, you may examine where the ad has been shown by going to Video Targeting > Placements > Where ads were shown > Display network from your Google Advertisements Campaigns dashboard. Look over this list to determine whether specific websites are causing poor performance for your desired metrics. To raise your average CPV going ahead, stop using these websites in your advertising campaigns.
Use a personalized thumbnail picture
To encourage the audience of your channel to click on your video:
- Create or use an eye-catching still image from the video.
- Remember that this image must be readable by viewers on various devices, including mobile.
- Make sure any people in your photo are staring directly at the camera if there are any.
- Make sure the background is not intrusive if you are highlighting a product.
- Induce customers to pay with cards.
A small “i” sign that can be clicked to expand a YouTube card is a teaser for the service. Only users who watched the video and interacted with the material will see the notification, which can be timed. You can use cards to highlight a product connected to or featured in the video to encourage product purchases. As illustrated in the example below from our YouTube channel, cards can direct traffic to other videos, a URL, or fundraising donations.
A YouTube end slate should be made.
Make an end screen to advertise your social networks, gain more subscribers for your channel, or raise awareness of your company. If someone watches a video all the way through, it’s a solid indication they like what they see and would be interested in subscribing to your channel for future updates.