Over 500 videos are uploaded to YouTube every minute, and viewers consume at least 10 billion hours of YouTube video per week. That equates to over 1 billion hours of content every day. Standing out in this ever-changing pile of content can be difficult. Knowing how each video performs is essential to repeat successes and minimise failures.
YouTube Studio gives you easy access to your analytics data. There, channels can see the number of unique views for their videos and get other insights about their YouTube audience, such as Subscribers, Age Groups, and Hometowns.
You have to be wise to make do with platform algorithms. Using YouTube SEO, uploading regularly, and adding good thumbnails can help you reach and engage your audience. Regardless of your channel’s niche, analysing your user base can help you learn who enjoys your content and how to get a wider audience.
What data does YouTube provide?
YouTube Analytics collects valuable data about your channel and the people watching your videos. Tracks real-time activity and view counts for subscribers.
What videos got new subscribers?
Let us know the operating system and device your viewers used to watch your video. You can’t see which specific users watched your videos, but you can access insights that help you analyze your user base. It will be displayed for any period from the last seven days to the channel’s lifetime.
Knowing who is watching your videos and how long can help you better tailor your content to your audience. For example, if you’re losing your younger audience, you can produce a short video to grab their attention. Knowing whether your audience is watching on the big or the small screen can help you decide how to produce your videos. If most people tend to mobile, they’re probably not looking for long-form content and may prefer vertical videos (the platform encourages the creator to post it as her YouTube short).
Hence, you cannot exactly know who viewed your video on YouTube. But you can track a few details about your viewers with the help of YT Analytics.
Here are the key metrics you can access from YouTube Analytics:
YouTube Reach shows who is watching your content, where it’s coming from, and how big your audience is. Greater reach means more viewers, but not necessarily all of them are loyal subscribers. There are two ways to measure reach:
Impressions measure the number of times a viewer views your video thumbnail. YouTube also provides click-through rates for appearances. It shows how many people clicked one of her thumbnails to watch the video.
This tab contains information about the internal and external web traffic sources Where viewers find your content. Internal traffic is viewers who see your video on YouTube. Perhaps by manual search or playback suggestions. External traffic refers to visits from outside YouTube, such as embedded links and social media ads. Suppose the number of views is low, but you know that most of your audience finds your content through paid advertising. In that case, you should focus your marketing efforts on organic strategies such as audience retention and SEO.
Engagement shows how your audience engages with your channel and helps you determine the effectiveness of your content.
- Hours watched
It gives you an average of how far your viewers travelled in your video before giving up. It will provide you with a better understanding of where you are starting to lose your audience’s attention. If most of your viewers stop at their one-minute mark and video introductions are usually two minutes long, you might want to try a shorter introduction.
- Top videos
In this tab, you can see which End their credits drive users to watch the following video or which playlist works best. Knowing which videos have the most significant impact on viewer activity can help you better understand how to improve. If the top video’s ending screen is an engaging thumbnail, he should do the same for subsequent videos to boost his CTR.
The audience tab displays specific demographic information such as age, gender, and location of your audience. This metric goes beyond watch time and click-through rate to show you who your base is and what, like:
- Age and Gender
The age and gender of your audience tell you who is responding to your content. Provide essential insights about If you find that your content is coming out sooner than expected, you may want to re-market your channel, whether targeting a larger audience or targeting more of those who are already watching. We recommend that you consider
- Viewer Behaviour
This section includes information such as when viewers are typically on the platform, which channels they like, how long subscribers and non-subscribers watch, and whether they use subtitles. This data can help you better understand your audience’s behaviour on your channel, which videos they like the most, and what content drives them the most. All of these will help you plan your strategy.
How do I find out how many views I have on YouTube?
Anyone can see how many viewers watched a particular YouTube video by looking at the number in the bottom left corner of the frame. However, you can get more information about who is watching your content by visiting YouTube Studio’s analytics tools. You can easily access this data as well.
- Sign in to your YouTube account. Go to studio.youtube.com and use your credentials to access your profile.
- Display the Dashboard. This page also provides a quick overview of your channel’s stats, including the number of views, current subscribers, most viewed videos by viewers, and average viewing time.
- Look carefully. Here, the Overview tab shows similar information to the Dashboard but visually represents your account’s performance over time. Click on the line chart to see additional detailed data about your channel’s videos. It includes a list of recent videos, their performance, and traffic sources.